BONPRIX is a subsidiary of the Otto Group and one of the leading vendors for inexpensive fashion in Germany and Europe.The company offers affordable fashion for everyone, under the motto “bonprix – it’s me!” Its product range covers everything from clothing, underwear and shoes to furniture and household items. Since the 1990s, the company has pursued a multichannel strategy, including catalogue business, brick and mortar stores in Germany, Italy, Austria and Switzerland, and e-commerce. Over the past few years, the bonprix.de online store has developed into the company’s most important sales channel, and is one of Germany’s top-ten online stores.