bonprix fashion shop

Everything just fits right – the bonprix bra fit tool

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The task

Develop a UX and interface design for bonprix’s bra fit tool.

Our solution:

The bra fit tool offers each bonprix customer her own personal bra recommendations. Through a simple process, she enters her personal data and individual preferences. She then receives product recommendations tailored specifically to her needs.

UX design for the new bonprix bra fit tool:

Icons developed specifically for the bra fit tool are used to illustrate the selection process:

About bonprix

BONPRIX is a subsidiary of the Otto Group and one of the leading vendors for inexpensive fashion in Germany and Europe.The company offers affordable fashion for everyone, under the motto “bonprix – it’s me!” Its product range covers everything from clothing, underwear and shoes to furniture and household items.
Since the 1990s, the company has pursued a multichannel strategy, including catalogue business, brick and mortar stores in Germany, Italy, Austria and Switzerland, and e-commerce. Over the past few years, the online store has developed into the company’s most important sales channel, and is one of Germany’s top-ten online stores.


bonprix Handelsgesellschaft mbH, Hamburg