Bonprix mobile shop

Stylishly on the go – the bonprix mobile shop

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The task:

We created both the look and design of all the pages of the first bonprix mobile online shop. Since then, together with bonprix, we’ve continued to develop the design constantly.

Our solution:

The aim was to transfer all the essential functions of the existing online shop onto the mobile version. Making it user-friendly on smartphones was a top priority. We wanted customers to be able to switch seamlessly between the two shops and feel at home in the familiar bonprix environment at all times.

The mobile homepage with a “fold-out” side panel:

Thanks to our UX design on the item summary page, items can be filtered by color (for example):

About bonprix

BONPRIX is a subsidiary of the Otto Group and one of the leading vendors for inexpensive fashion in Germany and Europe.The company offers affordable fashion for everyone, under the motto “bonprix – it’s me!” Its product range covers everything from clothing, underwear and shoes to furniture and household items.
Since the 1990s, the company has pursued a multichannel strategy, including catalogue business, brick and mortar stores in Germany, Italy, Austria and Switzerland, and e-commerce. Over the past few years, the bonprix.de online store has developed into the company’s most important sales channel, and is one of Germany’s top-ten online stores.

Client

bonprix Handelsgesellschaft mbH, Hamburg
A member of the Otto Group

Launch

permanent support since 2011