FC Schalke 04 merchandise shop

Technically strong and a real head-turner to boot – Schalke 04 merchandise shop

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The task:

Create a modern shop for FC Schalke 04 fans that will make them feel at home and where they’ll find their way around easily.

Our solution:

The merchandise shop – with a modern and intuitive design – made its online debut just in time for the kickoff of the second half of the 2009/2010 season. To give the online world of the major traditional soccer club a uniform look, we designed the shop to match the club’s online portal. As a result, thanks to user-friendly navigation and optimized product presentation, over 500 items can now be ordered easily online. H2D2 not only acted as consultant and designer, but also handled the shop’s technical implementation.

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About FC Schalke 04

This long-standing soccer club takes its name from Schalke, a district of the city of Gelsenkirchen. FC SCHALKE 04 is one of Germany’s most successful soccer clubs, currently at sixth place in the Bundesliga’s all-time rankings. The club’s most significant achievements include seven German soccer championship wins, five DFB Cup wins and a UEFA Cup, as well as over 107,000 club members and a global fan community.

Client

FC Gelsenkirchen Schalke 04 e.V., Gelsenkirchen

Launch

2009