Frankonia mobile shop

It’s always hunting season everywhere – the Frankonia mobile shop

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The task:

Develop the first Frankonia mobile shop, including the look and screen design for all pages.

Our solution:

Thanks to clever navigation and versatile filter and search functions, we were able to transfer the vast product range and all familiar features of the online shop to the mobile version. Thanks to gesture control and a well-thought-out design, shopping on your smartphone is also fun and easy – whether you’re sitting on your couch at home or are out in the wild.

Optimized for portrait and landscape formats:

In-store pickup: a special highlight of the mobile shop – customers can check the availability of an item in all FRANKONIA stores and reserve it for up to three days, without any obligation. GPS determines the distance to individual stores and suggests which location with the item in stock is closest.

We’ve recorded the mobile design guidelines in the style guide:

About Frankonia

FRANKONIA is Europe’s leading retailer for hunting equipment, and a member of the Otto Group. Founded in 1908 as a regional vendor, the company’s range at first consisted of weapons, ammunition and hunting supplies, but soon expanded to include hunting apparel and a broad range of equipment. The company later added conventional fashions to its line. FRANKONIA now operates 27 retail stores, as well as offering its products in catalogues and online.

Client

Frankonia, Rottendorf – A member of the Otto Group

Launch

2012