Seven humanitarian principles serve as the basis for the daily work of the Red Cross and Red Crescent Movement. These must be illustrated in accordance with the existing corporate design.
The illustrations express the principles of the Red Cross with ease and high recognition value. Animated versions convey the sympathy and humanity behind the principles and attract attention.
The visual language fits seamlessly into the existing corporate design of the Red Cross.
* For copyright reasons, the logo of the Swiss Red Cross is not shown.
Animations lasting three seconds are played as an endless loop and embedded directly on the Swiss Red Cross website.
Swiss Red Cross
Illustration & Icondesign Webanimation & Erklärfilme
2024