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Illustrations & icon designs for e-commerce, apps & more

Identity-creating symbols and illustrations that communicate quickly.

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Unsere Leistungen als Agentur für Illustration und Icondesign:

Icon language
Icon design
SVG animation
Icon style guide

Illustration
Infographics
Animated illustrations
Explanatory films

Why with us

Speed  – based on our experience, we deliver excellent results in record time
Product quality – we get to the heart of complex relationships visually and also manage to add emotional added value to abstract symbols
Cost efficiency – thanks to our lean structures, we get by without the usual agency overhead

We are specialists for ...

Clearly understandable flat icons for e-commerce
animated SVG graphics for user-centered interfaces and apps
descriptive infographics that also show complex relationships in an understandable way
visual storytelling with the help of icons or illustrations

Illustrations and icon design in action:

Inhalt:
Icon design in e-commerce
Icons in infographic design
Icons in multicultural communication
Illustrations

Icon design in e-commerce:

High-performance online shops make special demands on the icon design: Clearly understandable icons ensure a quick and smooth interaction process. A consistent design language across the entire shop creates trust.

Taschenherz
UX icon system for Taschenherz’s online shop. The set is designed for good readability even in small display sizes and consistent expandability.

Bombay
Navigation icons for Bombay, a provider of antique furniture and home decorations. The opulent icon style is matched to the product range on offer.

Shopicons
Complete e-commerce icon set with more than 100 symbols for free use by H2D2. Open Shopicons landing page in a new window

Divino
Icon set for an online wine shop. The icons symbolize the characteristics of the individual wines and have been optimized for use on the shop’s product pages.

Maritime fashion shop
Comprehensive icon set for an online shop provider of maritime fashion. The icons are optimized for quick orientation in the context of navigation and the My Account area. We have also designed special icons for content pages and competitions.

Icons & animation
Animated icons used sensibly help to communicate user interactions in an understandable way and to improve the user experience. Technically, we implement animated icons using the vector-based SVG format. The SVG animation is then triggered when a certain user interaction occurs, e.g. when an item has been placed in the shopping cart, a Like button has been tapped or a form request has been sent

Icons in infographic design:

With the help of infographics, mere numbers can be transformed into descriptive representations. Specially designed icons and diagrams play a central role here. They ensure that the content is more easily accessible and easier to classify and compare.

bonprix
Icon set for the visual preparation of market research data. All icons are coordinated with the brand’s corporate design and consistently designed using an underlying grid system.

Icons in multicultural communication:

Icons overcome language barriers. This is why the small symbols are used wherever cross-language communication is required in a small space. Traffic signs and guidance systems for airports or train stations would be inconceivable without the use of abstract symbols. But icons also serve as concise substitutes for functions such as shopping cart, home page, my account and Co. for user guidance on websites. But icons can do even more, as the following example shows.

Language trainer for refugees
Icons are not only helpful in multicultural communication, they can even help you learn a new language. Our icon concept for a Persian / German language trainer shows what something like this can look like.

Icons für Sprachtrainer zur Integration von Flüchtlingen

Illustrations:

Compared to icons, illustrations can be made more colorful and naturalistic – that is, simply more illustrative. With their help, complex messages and stories can be told that would go beyond the possibilities of abstract icons.

Botspotter
Illustrations for the website botspotter.de. Botspotter is software for online retailers who want to protect their digital marketplace from online fraud.

116117
Illustrations for various digital services of the National Association of Statutory Health Insurance Physicians (KBV). Such as B. the following illustrations that we designed for the patient service “116117”.

Commerzbank
Development of a mascot for company sports at COMMERZBANK AG from Frankfurt / Main. The popular figure has now become a cult figure in the company and has been attracting a lot of attention and sympathy for the sports community for years.

Betriebssportgruppe Commerzbank – alle Sportarten-Frankies

H2D2
Eerily beautiful animation for h2d2.de. The H2D2 logo shows its true colors on Halloween and transforms from one scary monster to the next.

GÖRTZ
We brought complete illustrative worlds to life for our customer GÖRTZ in order to put current shoe trends in the limelight. To this end, we illustrated about one-minute animated films in order to create appealing buying incentives for trending topics such as “Maritime Flair”, To set “rock ‘n’ roll” or “ethnic looks”.

Illustration für einen Animationsfilm zu einem Modetrend des Kunden Görtz

bonprix
For the bra advisor of our customer bonprix we have developed illustrations that provide information about the properties of the articles and support the customer in the consultation process.