Identity-creating symbols and illustrations that communicate quickly.
Inhalt:
Icon design in e-commerce
Icons in infographic design
Icons in multicultural communication
Illustrations
High-performance online shops make special demands on the icon design: Clearly understandable icons ensure a quick and smooth interaction process. A consistent design language across the entire shop creates trust.
With the help of infographics, mere numbers can be transformed into descriptive representations. Specially designed icons and diagrams play a central role here. They ensure that the content is more easily accessible and easier to classify and compare.
Icons overcome language barriers. This is why the small symbols are used wherever cross-language communication is required in a small space. Traffic signs and guidance systems for airports or train stations would be inconceivable without the use of abstract symbols. But icons also serve as concise substitutes for functions such as shopping cart, home page, my account and Co. for user guidance on websites. But icons can do even more, as the following example shows.
Compared to icons, illustrations can be made more colorful and naturalistic – that is, simply more illustrative. With their help, complex messages and stories can be told that would go beyond the possibilities of abstract icons.
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