Bonprix fashion shop

With brains and heart – permanent development for bonprix

The task:

Improve the shopping experience on and make it more appealing by continuing to develop it constantly.

Our solution:

Emotional. We want to speak to the heart. So we scaled back the design and simplified the structure, letting the products and pictures speak for themselves. See for yourself:

The bonprix homepage:

The heart of the shop – the item details page puts the spotlight on the product:

„We’re confident that by working with H2D2’s design experts we’re getting the most out of our shop in terms of design and user-friendliness and presenting our product range in the best possible way.“

— Stanislav Kilishek, Director of E-Commerce, bonprix

We’ve continued to develop the icon set constantly, and by now it comprises over 200 symbols:

About bonprix

BONPRIX is a subsidiary of the Otto Group and one of the leading vendors for inexpensive fashion in Germany and Europe.The company offers affordable fashion for everyone, under the motto “bonprix – it’s me!” Its product range covers everything from clothing, underwear and shoes to furniture and household items. Since the 1990s, the company has pursued a multichannel strategy, including catalogue business, brick and mortar stores in Germany, Italy, Austria and Switzerland, and e-commerce. Over the past few years, the online store has developed into the company’s most important sales channel, and is one of Germany’s top-ten online stores.


bonprix Handelsgesellschaft mbH, Hamburg

Our services

UX auditUX & UI DesignE-Commerce DesignStyleguidesDesign systemsResponsive designCorporate designIllustration & IcondesignInteractive prototype developmentWeb animation & explanatory filmsFrontend development