Bonprix fashion shop
With brains and heart – permanent development for bonprix
The task:
Improve the shopping experience on bonprix.de and make it more appealing by continuing to develop it constantly.
Our solution:
Emotional. We want to speak to the heart. So we scaled back the design and simplified the structure, letting the products and pictures speak for themselves. See for yourself:
The bonprix homepage:
The heart of the shop – the item details page puts the spotlight on the product:
„We’re confident that by working with H2D2’s design experts we’re getting the most out of our shop in terms of design and user-friendliness and presenting our product range in the best possible way.“
— Stanislav Kilishek, Director of E-Commerce, bonprix
We’ve continued to develop the icon set constantly, and by now it comprises over 200 symbols:
About bonprix
BONPRIX is a subsidiary of the Otto Group and one of the leading vendors for inexpensive fashion in Germany and Europe.The company offers affordable fashion for everyone, under the motto “bonprix – it’s me!” Its product range covers everything from clothing, underwear and shoes to furniture and household items. Since the 1990s, the company has pursued a multichannel strategy, including catalogue business, brick and mortar stores in Germany, Italy, Austria and Switzerland, and e-commerce. Over the past few years, the bonprix.de online store has developed into the company’s most important sales channel, and is one of Germany’s top-ten online stores.
Client
bonprix Handelsgesellschaft mbH, Hamburg
Our services
UX auditUX & UI DesignE-Commerce DesignStyleguidesDesign systemsResponsive designCorporate designIllustration & IcondesignInteractive prototype developmentWeb animation & explanatory filmsFrontend development
Launch
2011–2020
