Uhrcenter watch shop

Brand presentation with its finger on the pulse of the times – the uhrcenter online shop

The task:

Develop a logo, corporate identity and online shop design.

Our solution:

The aim was to enhance the brand’s presence and how it is perceived with a look that really stands out. The new brand presentation also gives it personality and credibility. This has allowed uhrcenter to win the trust of customers and successfully position itself in a large field of competitors.

The new uhrcenter logo:

The UHRCENTER logo – before and after:

The uhrcenter homepage:

The item details page after the relaunch:

A page from the order process, before and after. The content remains unchanged. But the new design makes all the difference, providing more clarity and structure:

An icon set has been selected specifically to match the new look:

A style guide summarizes the basic elements of the look:

About Uhrcenter

UHRCENTER is a major European retailer for watches, jewelry and accessories. Based in Stuttgart, the company offers a vast selection of watches, jewelry, radio clocks, home weather stations, wall clocks, alarm clocks and pocket watches from well-known brands. The current range includes over 70 brands and around 7,000 items.


Esters GmbH, Böblingen

Our services

UX & UI DesignE-Commerce DesignResponsive designCorporate designIllustration & IcondesignStyleguides